For several years I was a real estate photographer. The motto being we take the best photos. Some of our competitors were even using iphones. First impressions count and with the internet based decisions taking an even bigger chunk of the market the images are all too important. It still amazes me how few agents or indeed property sellers/ landlords realise this. We used to get more than double the number of people looking at our adverts compared to the next nearest. Here are two images of the same property -which one looks the most expensive / best value for money. Great internal photographs can make an even bigger difference. Both these photos were taken with crop frame, one with the 40D the other with a 600D, both using the 10-18mm lens.